Black Friday and Cyber Monday (BFCM) are the busiest days of the selling year for many businesses. With traffic increasing by 220% last year when compared to a normal business day in November. BFCM are both such versatile events from the largest of companies such as Argos and Target creating great profits as well as the smallest businesses and start-ups. Here are our top tips to help your business get the most out of the biggest selling opportunity of the year.
Is Everything Working?
Whilst you are making sure that your database is in top condition, you can archive some of your older orders. Doing this will help to speed up your system and allow you to find any orders that you need to faster. Click here to find out how
Is your Stock Ready?
Each year business’ are preparing for Christmas earlier and earlier this means that buyers will be eager to stock up on your Christmas offerings on BFCM. Even with online business’ it is important to take note of the holiday season and plan your stock accordingly. When using an order processing system such as One Stop Order Processing you can quickly produce a sales report and view the sales that you had over BFCM. Look at the products that sold out and plan accordingly.
Are you still processing orders manually?
Automating some of your business processes can save you hours that can be spent elsewhere. Simple tasks such as automatically send out your invoices and sorting orders into the correct couriers and assigning the correct services can make all the difference this BFCM
Make it personal
For many people, BFCM offers the opportunity to get the perfect present at a reduced price. To reduce the stress of what is a very busy and tiring season for most, some customers may enquire or request that a gift message or gift wrap be added. This can help to increase the value of the sale for a small amount of additional work.
Let us know below the practices you will be putting in place to make this BFCM the most successful yet.